The Four Cs
The plan will be structured around four organizing principals that govern individual transportation choices, both consciously and subliminally:
Cost: This includes both the total travel costs for different transportation modes and how individuals experience those costs.
Culture: How are transportation alternatives supported by our culture, through examples and messages from supervisors, colleagues and peers.
Convenience: The degree to which alternatives to driving are comparably easy and efficient.
Concrete: The facilities that support mobility options, including everything from on-campus facilities such as bike parking to public amenities such as transit stops.