What is Transportation Demand Management?

Transportation Demand Management (TDM) reduces traffic and parking demand by distributing trips across different transportation modes. TDM strategies typically include programs and infrastructure to encourage bicycling, walking, transit, and carpooling, coupled with parking management strategies and supportive telework policies.

About the TDM Plan

OSU is conducting a TDM Plan to develop goals and strategies to reduce the number of single occupancy vehicle trips to campus over the next ten years. The final plan will include institutional goals and methodologies to make getting to OSU without a car attractive and convenient. 

TDM Plan Values

The plan will be guided by five key OSU values. The following institutional values will inform the selection of strategies and policies to reduce drive-alone trips to the Corvallis campus.

Climate Action: Be bold in addressing the climate crisis.

Good Neighborhood Relations: Help to reduce traffic and parking impacts in adjacent neighborhoods.

Equity and Affordability: Ensure affordable access to education and employment for individuals at all income levels.

Land Preservation: Preserve land for education, research, and open space. 

Financial Stewardship: Use financial resources wisely to maximize return on investment and support our values.

The Four Cs

The plan will be structured around four organizing principals that govern individual transportation choices, both consciously and subliminally:

Cost: This includes both the total travel costs for different transportation modes and how individuals experience those costs.

Culture: How are transportation alternatives supported by our culture, through examples and messages from supervisors, colleagues and peers.

Convenience: The degree to which alternatives to driving are comparably easy and efficient.

Concrete: The facilities that support mobility options, including everything from on-campus facilities such as bike parking to transit stops.

Project Team

Nunes-Ueno Consulting

Paulo Nunes-Ueno, Principal

OSU Transportation Services

Meredith Williams, Director

Sarah Bronstein, Transportation Options Supervisor

OSU Capital Planning and Development

Bob Richardson, Planning Manager